CARLA CASCALES’ HANDMADE SCREEN PRINTS EVOKE EMOTIONAL AND TACTILE CONNECTIONS TO OLIVE TREES

For her latest project, Carla was commissioned to design a label for an NGO dedicated to saving abandoned centenary olive trees and making them produce organic olive oil again.

CARLA CASCALES’ HANDMADE SCREEN PRINTS EVOKE EMOTIONAL AND TACTILE CONNECTIONS TO OLIVE TREES

Carla Cascales is an independent graphic designer and illustrator from Barcelona, focused on branding, editorial design and visual art. Her passion for textures, minimalism and geometries transcends in both her illustrative and her photographic work.
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For her latest project, Carla was commissioned to design a label for an NGO dedicated to saving abandoned centenary olive trees and making them produce organic olive oil again. The bottles of olive oil are given annually as a gift to the people who helped support the organization. The NGO also works with handicapped and elder people, reintegrating them into society.
Carla’s label design consists of a handmade illustration that recreates the texture of the olive tree trunk.
The design was created in a handmade screen printing process with water-based puff inks. The emulsification and the inks are both ecological. The labels are printed using an embossing technique so when you hold the bottle it makes you feel like touching a tree trunk, like the ones you have helped to save with your contribution.

 

Illustration and graphic design by Carla Cascales@carlacascales_
Art direction: nil Castellví 
 

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